<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:googleplay="http://www.google.com/schemas/play-podcasts/1.0"><channel><title><![CDATA[Emma Churchman]]></title><description><![CDATA[Resilient Leadership in a Volatile World | 3x Author | Speaker | Trainer | Leadership Consultant | Trauma Chaplain | Trauma Recovery Certification Program® | Buy My Books: https://bit.ly/4c3GM7S]]></description><link>https://emmamchurchman.substack.com</link><image><url>https://substackcdn.com/image/fetch/$s_!WZPF!,w_256,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3045148e-1d97-4285-8d19-749017cf1d31_2752x3671.jpeg</url><title>Emma Churchman</title><link>https://emmamchurchman.substack.com</link></image><generator>Substack</generator><lastBuildDate>Tue, 07 Apr 2026 17:24:55 GMT</lastBuildDate><atom:link href="https://emmamchurchman.substack.com/feed" rel="self" type="application/rss+xml"/><copyright><![CDATA[Emma M. Churchman LLC]]></copyright><language><![CDATA[en]]></language><webMaster><![CDATA[emmamchurchman@substack.com]]></webMaster><itunes:owner><itunes:email><![CDATA[emmamchurchman@substack.com]]></itunes:email><itunes:name><![CDATA[Emma Churchman]]></itunes:name></itunes:owner><itunes:author><![CDATA[Emma Churchman]]></itunes:author><googleplay:owner><![CDATA[emmamchurchman@substack.com]]></googleplay:owner><googleplay:email><![CDATA[emmamchurchman@substack.com]]></googleplay:email><googleplay:author><![CDATA[Emma Churchman]]></googleplay:author><itunes:block><![CDATA[Yes]]></itunes:block><item><title><![CDATA[Authenticity Without Oversharing]]></title><description><![CDATA[Vulnerability That Keeps Your Authority]]></description><link>https://emmamchurchman.substack.com/p/authenticity-without-oversharing</link><guid isPermaLink="false">https://emmamchurchman.substack.com/p/authenticity-without-oversharing</guid><dc:creator><![CDATA[Emma Churchman]]></dc:creator><pubDate>Mon, 06 Apr 2026 11:02:26 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!YkpD!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9c960002-282b-4784-9812-51821dbf1603_1456x1048.heic" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!YkpD!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9c960002-282b-4784-9812-51821dbf1603_1456x1048.heic" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!YkpD!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9c960002-282b-4784-9812-51821dbf1603_1456x1048.heic 424w, https://substackcdn.com/image/fetch/$s_!YkpD!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9c960002-282b-4784-9812-51821dbf1603_1456x1048.heic 848w, https://substackcdn.com/image/fetch/$s_!YkpD!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9c960002-282b-4784-9812-51821dbf1603_1456x1048.heic 1272w, https://substackcdn.com/image/fetch/$s_!YkpD!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9c960002-282b-4784-9812-51821dbf1603_1456x1048.heic 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!YkpD!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9c960002-282b-4784-9812-51821dbf1603_1456x1048.heic" width="1456" height="1048" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/9c960002-282b-4784-9812-51821dbf1603_1456x1048.heic&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:1048,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:42089,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/heic&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://emmamchurchman.substack.com/i/193170655?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9c960002-282b-4784-9812-51821dbf1603_1456x1048.heic&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!YkpD!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9c960002-282b-4784-9812-51821dbf1603_1456x1048.heic 424w, https://substackcdn.com/image/fetch/$s_!YkpD!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9c960002-282b-4784-9812-51821dbf1603_1456x1048.heic 848w, https://substackcdn.com/image/fetch/$s_!YkpD!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9c960002-282b-4784-9812-51821dbf1603_1456x1048.heic 1272w, https://substackcdn.com/image/fetch/$s_!YkpD!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9c960002-282b-4784-9812-51821dbf1603_1456x1048.heic 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>Senior leaders tell me a version of the same fear all the time:</p><p><em>If I&#8217;m vulnerable, I&#8217;ll lose authority.</em></p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://emmamchurchman.substack.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Thanks for reading! Subscribe for free to receive new posts and support my work.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div><p>What they usually mean is:</p><ul><li><p>If I admit I&#8217;m human, I&#8217;ll look unstable.</p></li><li><p>If I name what&#8217;s hard, I&#8217;ll scare people.</p></li><li><p>If I share emotion, I&#8217;ll invite chaos.</p></li><li><p>If I tell the truth, I&#8217;ll be judged.</p></li></ul><p>So they choose the safest option: say nothing real.</p><p>They keep their face neutral. Their voice steady. Their calendar full. Their Slack replies fast.</p><p>And their teams feel it.</p><p>Not because the leader is &#8220;bad.&#8221; But because humans can sense when someone is performing certainty.</p><h3>The myth: Authority comes from having it together</h3><p>In volatile seasons, teams don&#8217;t need a leader who never flinches.</p><p>They need a leader who can <strong>meet reality as it is</strong> and stay present.</p><p>In my book, <em><a href="https://www.emmachurchman.com/resilient">Navigating the Deep End: Resilient Leadership in a Volatile World </a></em>(GracePoint, 2026), I describe presence as &#8220;the willingness to be with what is true, even when it&#8217;s uncomfortable or uncertain.&#8221; That&#8217;s the ground floor. Everything else builds on it.</p><p>Authority isn&#8217;t the absence of emotion.</p><p>Authority is the ability to <strong>stay anchored</strong> while emotion is present.</p><h3>Oversharing isn&#8217;t vulnerability. It&#8217;s leakage.</h3><p>Let&#8217;s name the difference, because this is where leaders get stuck.</p><p><strong>Oversharing</strong> is when you hand your unprocessed experience to your team.</p><p>It sounds like:</p><ul><li><p>&#8220;I don&#8217;t know what we&#8217;re doing and I&#8217;m terrified.&#8221;</p></li><li><p>&#8220;I can&#8217;t sleep. I&#8217;m falling apart.&#8221;</p></li><li><p>&#8220;I&#8217;m so angry I could explode.&#8221;</p></li></ul><p>That kind of disclosure doesn&#8217;t create trust.</p><p>It creates <em>instability</em>.</p><p>Because now your team has two jobs:</p><ol><li><p>Do their work.</p></li><li><p>Manage your emotional weather.</p></li></ol><p><strong>Vulnerability</strong> is different.</p><p>Vulnerability is truth <strong>with containment</strong>.</p><p>It&#8217;s reality <strong>with leadership</strong>.</p><h3>The standard: Be real without making it your team&#8217;s burden</h3><p>Here&#8217;s the sentence I want senior leaders to memorize:</p><p><strong>Your team needs your honesty; they do not need your unprocessed pain.</strong></p><p>You can be authentic without turning the meeting into group therapy.</p><p>You can be human without asking your direct reports to hold you.</p><p>You can name what&#8217;s hard without collapsing.</p><p>That&#8217;s what resilient leadership looks like in the real world.</p><h3>What &#8220;authentic&#8221; sounds like at the senior level</h3><p>Here are examples you can use verbatim.</p><h4>1) Name reality without narrating your panic</h4><p><strong>Try:</strong> &#8220;This week is volatile. We&#8217;re working with incomplete information. Here&#8217;s what we know, here&#8217;s what we don&#8217;t, and here&#8217;s what we&#8217;re doing next.&#8221;</p><p>This is vulnerability because you&#8217;re not pretending certainty.</p><p>It&#8217;s authority because you&#8217;re still orienting the room.</p><h4>2) Admit impact without making it personal processing</h4><p><strong>Try:</strong> &#8220;I&#8217;m disappointed too. And I&#8217;m committed to making decisions we can stand behind a year from now.&#8221;</p><p>You&#8217;re letting people feel you.</p><p>But you&#8217;re not asking them to rescue you.</p><h4>3) Share emotion + share regulation</h4><p>A leader in my book uses a grounding practice before a meeting: naming three things she can see, two she can hear, and one she can touch. She isn&#8217;t escaping stress&#8212;she&#8217;s meeting it with awareness.</p><p><strong>Try:</strong> &#8220;Before we jump in, I want to take 20 seconds. I&#8217;m going to slow my breathing so I can be fully present. You&#8217;re welcome to do the same.&#8221;</p><p>That&#8217;s authenticity.</p><p>And it quietly gives your team permission to stop sprinting.</p><h4>4) Ask for help the right way</h4><p>There&#8217;s a difference between <em>dumping</em> and <em>delegating</em>.</p><p><strong>Try:</strong> &#8220;I need your best thinking on two options. Come back to me by tomorrow with risks, upside, and what you&#8217;d recommend.&#8221;</p><p>You&#8217;re not saying, &#8220;I can&#8217;t handle this.&#8221;</p><p>You&#8217;re saying, &#8220;We&#8217;re going to handle this together.&#8221;</p><p>The real reason leaders avoid vulnerability</p><p>It&#8217;s not because they don&#8217;t care.</p><p>It&#8217;s because many high performers learned early:</p><ul><li><p>Don&#8217;t draw attention.</p></li><li><p>Don&#8217;t show weakness.</p></li><li><p>Don&#8217;t need anything.</p></li><li><p>Don&#8217;t let people see you flinch.</p></li></ul><p>That voice isn&#8217;t evil.</p><p>It&#8217;s protective.</p><p>But it&#8217;s also outdated.</p><p>And in a world shaped by relentless disruption, your team can&#8217;t build trust with a leader they can&#8217;t feel.</p><h3>A simple filter: The 3-question boundary check</h3><p>Before you share something personal with your team, run it through this:</p><ol><li><p><strong>Is this processed enough that I can stay steady while I say it?</strong></p></li><li><p><strong>Does sharing this help them do their job or understand the situation?</strong></p></li><li><p><strong>Am I asking them to carry me&#8212;or am I offering clarity and connection?</strong></p></li></ol><p>If the answer to #3 is &#8220;carry me,&#8221; don&#8217;t share it there.</p><p>Share it with a peer, a mentor, a therapist, a coach, a chaplain&#8212;someone whose role is to hold you.</p><h3>Vulnerability doesn&#8217;t cost authority. It creates trust.</h3><p>Trust is rebuilt through authentic connection and vulnerability&#8212;&#8220;built one vulnerable moment at a time, in the thick of uncertainty.&#8221;</p><p>That&#8217;s not sentimental.</p><p>It&#8217;s operational.</p><p>Because teams move faster when they trust.</p><p>They take smarter risks when they trust.</p><p>They tell the truth sooner when they trust.</p><p>And trust is the real currency of authority.</p><h3>Try this in your next meeting</h3><p>If you&#8217;re a senior leader and you want to practice authenticity without oversharing, start here:</p><ul><li><p>Name one true thing about the moment.</p></li><li><p>Name one clear next step.</p></li><li><p>Name one value you&#8217;re leading from.</p></li></ul><p>Example:</p><p>&#8220;This is a hard week. We&#8217;re going to focus on what we can control in the next 48 hours. And we&#8217;re going to lead with steadiness and honesty.&#8221;</p><p>That&#8217;s it.</p><p>Real. Contained. Trust-building.</p><p>If this resonated, tell me: <strong>What&#8217;s the line you&#8217;re trying to walk right now&#8212;being human without losing authority?</strong></p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://emmamchurchman.substack.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Thanks for reading! Subscribe for free to receive new posts and support my work.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div>]]></content:encoded></item><item><title><![CDATA[Certainty Detox]]></title><description><![CDATA[Curiosity Questions for Volatile Weeks]]></description><link>https://emmamchurchman.substack.com/p/certainty-detox</link><guid isPermaLink="false">https://emmamchurchman.substack.com/p/certainty-detox</guid><dc:creator><![CDATA[Emma Churchman]]></dc:creator><pubDate>Tue, 31 Mar 2026 12:14:42 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!8AbH!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa568980f-64b3-4690-945b-414e2457e83a_1456x1048.heic" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!8AbH!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa568980f-64b3-4690-945b-414e2457e83a_1456x1048.heic" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!8AbH!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa568980f-64b3-4690-945b-414e2457e83a_1456x1048.heic 424w, https://substackcdn.com/image/fetch/$s_!8AbH!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa568980f-64b3-4690-945b-414e2457e83a_1456x1048.heic 848w, https://substackcdn.com/image/fetch/$s_!8AbH!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa568980f-64b3-4690-945b-414e2457e83a_1456x1048.heic 1272w, https://substackcdn.com/image/fetch/$s_!8AbH!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa568980f-64b3-4690-945b-414e2457e83a_1456x1048.heic 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!8AbH!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa568980f-64b3-4690-945b-414e2457e83a_1456x1048.heic" width="1456" height="1048" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/a568980f-64b3-4690-945b-414e2457e83a_1456x1048.heic&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:1048,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:63157,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/heic&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://emmamchurchman.substack.com/i/192723099?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa568980f-64b3-4690-945b-414e2457e83a_1456x1048.heic&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!8AbH!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa568980f-64b3-4690-945b-414e2457e83a_1456x1048.heic 424w, https://substackcdn.com/image/fetch/$s_!8AbH!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa568980f-64b3-4690-945b-414e2457e83a_1456x1048.heic 848w, https://substackcdn.com/image/fetch/$s_!8AbH!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa568980f-64b3-4690-945b-414e2457e83a_1456x1048.heic 1272w, https://substackcdn.com/image/fetch/$s_!8AbH!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa568980f-64b3-4690-945b-414e2457e83a_1456x1048.heic 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>If you&#8217;ve ever watched <em>Friends</em>, you probably remember the scene where Ross is trying to move a sofa up a narrow stairwell and keeps yelling, &#8220;Pivot! Pivot! PIVOT!&#8221;</p><p>Some weeks, as a founder or executive, feel exactly like that.</p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://emmamchurchman.substack.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Thanks for reading! Subscribe for free to receive new posts and support my work.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div><p>Not because you&#8217;re doing it wrong, but because volatility has become the environment. The market shifts. A key hire quits. A client pauses spend. A vendor breaks. A storm hits (literal or metaphorical). And suddenly you&#8217;re wedging your strategy into a stairwell that was never designed for the load you&#8217;re carrying.</p><p>Here&#8217;s the hard truth most leaders resist:</p><p>There is no &#8220;back to normal.&#8221;</p><p>And chasing certainty in an uncertain season is like trying to force that couch around the corner. All you get is more strain, more shouting, more stuck.</p><h3>The Certainty Trap (and why it drains leaders)</h3><p>When volatility spikes, many leaders default to:</p><ul><li><p>Over-controlling</p></li><li><p>Over-explaining</p></li><li><p>Over-planning</p></li><li><p>Waiting for &#8220;one more data point&#8221; before acting</p></li></ul><p>Those moves can look responsible on the outside, but internally they often come from a nervous system that&#8217;s trying to self-protect.</p><p>In <em>Navigating the Deep End</em>, I talk about the moment when old rules&#8212;control, effort, waiting for certainty&#8212;stop working. The leaders who thrive aren&#8217;t the ones who magically eliminate uncertainty.</p><p><strong>They&#8217;re the ones who learn to relate to uncertainty differently.</strong></p><p>They trade certainty-seeking for curiosity.</p><h3>Certainty Detox: a leadership practice for volatile weeks</h3><p>A &#8220;certainty detox&#8221; doesn&#8217;t mean you stop making decisions.</p><p>It means you stop demanding guarantees before you move.</p><p>Curiosity is not soft. It&#8217;s strategic.</p><p>Curiosity creates options. Curiosity reveals leverage. Curiosity helps you lead with presence instead of panic.</p><p>And most importantly: curiosity gives your team permission to think.</p><h3>Curiosity Questions to ask when everything is pivoting</h3><p>When you feel the urge to force the couch pause and ask better questions.</p><p>Here are a few of my go-to curiosity questions from <em>Navigating the Deep End</em> that help leaders create traction in volatile weeks:</p><ol><li><p><strong>What wants to emerge through this crisis?</strong>When the path is unclear, this question shifts you from &#8220;How do I restore what was?&#8221; to &#8220;What is trying to be built now?&#8221;</p></li><li><p><strong>What if the chaos is an invitation, not a catastrophe?</strong>This doesn&#8217;t minimize impact. It widens the frame&#8212;so you can see opportunity without bypassing reality.</p></li><li><p><strong>What can we build now that we couldn&#8217;t have built before?</strong>Volatility breaks old constraints. This question helps you identify the new capabilities, markets, or relationships that are suddenly possible.</p></li><li><p><strong>What new skills, values, or relationships have emerged from this experience?</strong>If you&#8217;re only measuring loss, you&#8217;ll miss growth. This question helps you capture the assets that disruption creates.</p></li><li><p><strong>How can we serve at a higher level, not in spite of what we&#8217;ve endured, but because of it?</strong>This is the question that turns survival mode into leadership.</p></li></ol><h3>How to use these questions (without turning them into a poster)</h3><p>If you want this to work in real life, try this 10-minute protocol during volatile weeks:</p><ol><li><p><strong>Name the pivot</strong> (one sentence): What changed?</p></li><li><p><strong>Choose one curiosity question</strong> from the list above.</p></li><li><p><strong>Generate three answers</strong>:</p></li></ol><ul><li><p>One practical/operational answer</p></li><li><p>One relational/team answer</p></li><li><p>One bold/creative answer</p></li></ul><ol start="4"><li><p><strong>Pick one next step</strong> you can execute in 24&#8211;48 hours.</p></li></ol><p>This keeps you moving without pretending you can predict the future.</p><h3>The point isn&#8217;t to stop pivoting</h3><p>The point is to stop pivoting from panic.</p><p>Because when you lead from urgency and fear, you narrow your options.</p><p>When you lead from curiosity, you expand them.</p><p>And that&#8217;s how resilient leadership is built: not by returning to normal, but by becoming the leader who can navigate what&#8217;s real.</p><h3>Pre-order <em>Navigating the Deep End</em></h3><p>If you&#8217;re leading through constant pivots and you want a grounded, practical framework for turning crisis into clarity, connection, and momentum&#8212;my book <em>Navigating the Deep End: Resilient Leadership in a Volatile World</em> (GracePoint) releases <strong>6/1/26</strong>.</p><p>Pre-order here: <a href="https://www.emmachurchman.com/resilient">https://www.emmachurchman.com/resilient</a></p><p>If you want, reply with the word <strong>PIVOT</strong> and tell me what kind of volatility you&#8217;re navigating right now&#8212;I&#8217;ll suggest one curiosity question to start with.</p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://emmamchurchman.substack.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Thanks for reading! Subscribe for free to receive new posts and support my work.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div>]]></content:encoded></item><item><title><![CDATA[Being Delusional]]></title><description><![CDATA[(in the right way)]]></description><link>https://emmamchurchman.substack.com/p/being-delusional</link><guid isPermaLink="false">https://emmamchurchman.substack.com/p/being-delusional</guid><dc:creator><![CDATA[Emma Churchman]]></dc:creator><pubDate>Fri, 27 Mar 2026 11:33:16 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!EstC!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb6960405-37e4-4dac-be00-8d1d68f9a1c0_1456x1048.heic" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!EstC!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb6960405-37e4-4dac-be00-8d1d68f9a1c0_1456x1048.heic" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!EstC!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb6960405-37e4-4dac-be00-8d1d68f9a1c0_1456x1048.heic 424w, https://substackcdn.com/image/fetch/$s_!EstC!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb6960405-37e4-4dac-be00-8d1d68f9a1c0_1456x1048.heic 848w, https://substackcdn.com/image/fetch/$s_!EstC!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb6960405-37e4-4dac-be00-8d1d68f9a1c0_1456x1048.heic 1272w, https://substackcdn.com/image/fetch/$s_!EstC!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb6960405-37e4-4dac-be00-8d1d68f9a1c0_1456x1048.heic 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!EstC!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb6960405-37e4-4dac-be00-8d1d68f9a1c0_1456x1048.heic" width="1456" height="1048" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/b6960405-37e4-4dac-be00-8d1d68f9a1c0_1456x1048.heic&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:1048,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:115272,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/heic&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://emmamchurchman.substack.com/i/192300266?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb6960405-37e4-4dac-be00-8d1d68f9a1c0_1456x1048.heic&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!EstC!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb6960405-37e4-4dac-be00-8d1d68f9a1c0_1456x1048.heic 424w, https://substackcdn.com/image/fetch/$s_!EstC!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb6960405-37e4-4dac-be00-8d1d68f9a1c0_1456x1048.heic 848w, https://substackcdn.com/image/fetch/$s_!EstC!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb6960405-37e4-4dac-be00-8d1d68f9a1c0_1456x1048.heic 1272w, https://substackcdn.com/image/fetch/$s_!EstC!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb6960405-37e4-4dac-be00-8d1d68f9a1c0_1456x1048.heic 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>There&#8217;s a kind of &#8220;delusion&#8221; that leaders need.</p><p>Not the kind that ignores reality. Not the kind that slaps a gratitude quote over a hemorrhaging problem.</p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://emmamchurchman.substack.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Thanks for reading! Subscribe for free to receive new posts and support my work.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div><p>I mean the kind of delusion that lets you look straight at the facts&#8212;and still choose a future that doesn&#8217;t exist yet.</p><p>Because if you&#8217;re building anything that matters&#8212;culture, recovery, a new standard of care, a business, a movement&#8212;you will eventually hit the same wall:</p><p>People will tell you it can&#8217;t be done.</p><p>Sometimes they&#8217;ll be polite about it. Sometimes they&#8217;ll call it &#8220;concern.&#8221; Sometimes they&#8217;ll hide it behind &#8220;just being realistic.&#8221;</p><p>And sometimes the loudest doubter will be the one living inside your own chest.</p><h3>The leadership skill nobody wants to name</h3><p>Here&#8217;s what I&#8217;ve learned (and re-learned the hard way): to create a new reality, you have to be delusional enough to believe it&#8217;s possible before there&#8217;s evidence.</p><p>That&#8217;s not positive thinking.</p><p>That&#8217;s orientation.</p><p>It&#8217;s a fundamental re-aiming of your nervous system, your decision-making, your language, and your attention toward what could be&#8212;while still staying honest about what is.</p><p>Leaders don&#8217;t just &#8220;cast vision.&#8221;</p><p>Leaders <em>hold</em> vision. Under pressure. Under scrutiny. Under exhaustion. Under grief.</p><p>And if you wait for consensus before you move, you&#8217;ll never move.</p><h3>The doubters are predictable. Your doubt is personal.</h3><p>There will always be someone who benefits from you staying small.</p><p>Sometimes it&#8217;s a competitor. Sometimes it&#8217;s a colleague. Sometimes it&#8217;s a family member who loves you but can&#8217;t tolerate the risk.</p><p>And sometimes it&#8217;s your own trauma, whispering:</p><ul><li><p>Don&#8217;t get your hopes up.</p></li><li><p>Don&#8217;t draw attention.</p></li><li><p>Don&#8217;t make a big claim.</p></li><li><p>Don&#8217;t build something you can&#8217;t control.</p></li></ul><p>That voice isn&#8217;t evil. It&#8217;s protective.</p><p>But it&#8217;s also outdated.</p><p>And leadership requires you to stop letting an old survival strategy run a new mission.</p><h3>Hurricane Helene: when I chose a future before it existed</h3><p>After Hurricane Helene, I could have stayed in the version of my business that was already familiar. Already successful. Already widely known in my industry.</p><p>I could have kept my work familiar and easy.</p><p>But the storm clarified everything.</p><p>I watched trauma ripple through people and organizations in real time&#8212;leaders trying to make decisions while their bodies were in survival mode, teams fracturing under pressure, communities carrying compound loss.</p><p>And I knew, with a kind of stubborn clarity, that trauma recovery and resilient leadership weren&#8217;t &#8220;nice to have.&#8221; They were the missing infrastructure.</p><p>So I did something that looked delusional from the outside:</p><p>I rebranded my business to focus exclusively on trauma recovery and resilient leadership.</p><p>I created the <a href="https://traumarecoverycertification.org">Trauma Recovery Certification Program</a><strong>&#174;</strong>.</p><p>I wrote a book on resilient leadership: <a href="https://www.amazon.com/Navigating-Deep-End-Resilient-Leadership/dp/1966346964/ref=sr_1_1?crid=3RL1YLRHIJ1UZ&amp;dib=eyJ2IjoiMSJ9._RPw-2GzipsDF-2lhRBEe4_tnMYKR-tv8WBXpQuLI3Y.rCpXPqpNPvrmMxI1SWW9i_oY23ateyRPTCHrw7ZeHaM&amp;dib_tag=se&amp;keywords=navigating+the+deep+end+emma+churchman&amp;qid=1774549390&amp;sprefix=navigating+the+deep+end,aps,196&amp;sr=8-1">Navigating the Deep End: Resilient Leadership in a Volatile World</a> (GracePoint, 2026).</p><p>There was no guarantee it would work.</p><p>No permission slip. No committee vote.</p><p>Just a decision: <em>This is the future I&#8217;m building.</em></p><p>And then I built toward it&#8212;one conversation, one module, one training, one draft, one partnership at a time.</p><p><strong>That&#8217;s the part people miss.</strong></p><p><strong>Delusion isn&#8217;t a mood.</strong></p><p><strong>It&#8217;s a commitment that shows up as action.</strong></p><h3>This is not whitewashing. It&#8217;s reconstruction.</h3><p>Let me be clear: believing a new reality into existence doesn&#8217;t mean pretending you aren&#8217;t tired.</p><p>It doesn&#8217;t mean bypassing grief.</p><p>It doesn&#8217;t mean ignoring the data.</p><p>It means you refuse to let the current reality be the <em>only</em> reality.</p><p>It means you stop treating disruption as proof that you&#8217;re doomed&#8212;and start treating it as information.</p><p>It means you ask different questions:</p><ul><li><p>What would be possible if we stopped managing symptoms and started rebuilding capacity?</p></li><li><p>What would change if trauma recovery was a leadership competency, not a private burden?</p></li><li><p>What would happen if we trained people <em>before</em> the next crisis hits?</p></li></ul><h3>The results that come from &#8220;delusional&#8221; leadership</h3><p>Here&#8217;s what&#8217;s happening now:</p><p>The <strong><a href="https://traumarecoverycertification.org">Trauma Recovery Certification Program</a>&#174;</strong> is becoming a national standard and best practice in the disaster response and recovery space.</p><p><em><strong><a href="https://www.emmachurchman.com/resilient">Navigating the Deep End: Resilient Leadership in a Volatile World</a></strong></em> is scheduled to be published <strong>June 1st</strong> by <strong>GracePoint Publishing</strong>.</p><p>That reality didn&#8217;t exist when I first named it.</p><p>It existed because I kept choosing it&#8212;especially on the days when doubt was loud.</p><h3>A question for you (and your leadership team)</h3><p>Where are you waiting for evidence before you allow yourself to believe?</p><p>Where are you letting the most cautious voice in the room set the pace?</p><p>And what future is trying to be built through you&#8212;if you&#8217;re willing to look a little delusional first?</p><p>If you&#8217;re ready to build a culture that can respond, recover, and evolve&#8212;this is the work.</p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://emmamchurchman.substack.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Thanks for reading! Subscribe for free to receive new posts and support my work.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div>]]></content:encoded></item><item><title><![CDATA[Play Full Out]]></title><description><![CDATA[The Decision That Creates Momentum]]></description><link>https://emmamchurchman.substack.com/p/play-full-out</link><guid isPermaLink="false">https://emmamchurchman.substack.com/p/play-full-out</guid><dc:creator><![CDATA[Emma Churchman]]></dc:creator><pubDate>Mon, 23 Mar 2026 12:03:49 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!tY3Y!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F02faff5e-32c1-4adc-a88a-1af43b46c45e_1200x630.heic" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!tY3Y!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F02faff5e-32c1-4adc-a88a-1af43b46c45e_1200x630.heic" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!tY3Y!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F02faff5e-32c1-4adc-a88a-1af43b46c45e_1200x630.heic 424w, https://substackcdn.com/image/fetch/$s_!tY3Y!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F02faff5e-32c1-4adc-a88a-1af43b46c45e_1200x630.heic 848w, https://substackcdn.com/image/fetch/$s_!tY3Y!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F02faff5e-32c1-4adc-a88a-1af43b46c45e_1200x630.heic 1272w, https://substackcdn.com/image/fetch/$s_!tY3Y!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F02faff5e-32c1-4adc-a88a-1af43b46c45e_1200x630.heic 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!tY3Y!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F02faff5e-32c1-4adc-a88a-1af43b46c45e_1200x630.heic" width="1200" height="630" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/02faff5e-32c1-4adc-a88a-1af43b46c45e_1200x630.heic&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:630,&quot;width&quot;:1200,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:72241,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/heic&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://emmamchurchman.substack.com/i/191587999?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F02faff5e-32c1-4adc-a88a-1af43b46c45e_1200x630.heic&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!tY3Y!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F02faff5e-32c1-4adc-a88a-1af43b46c45e_1200x630.heic 424w, https://substackcdn.com/image/fetch/$s_!tY3Y!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F02faff5e-32c1-4adc-a88a-1af43b46c45e_1200x630.heic 848w, https://substackcdn.com/image/fetch/$s_!tY3Y!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F02faff5e-32c1-4adc-a88a-1af43b46c45e_1200x630.heic 1272w, https://substackcdn.com/image/fetch/$s_!tY3Y!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F02faff5e-32c1-4adc-a88a-1af43b46c45e_1200x630.heic 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>Every weekday, I wake up and make a decision before I check a message, open a tab, or step into anyone else&#8217;s urgency:</p><p>I&#8217;m going to play full out.</p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://emmamchurchman.substack.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Thanks for reading! Subscribe for free to receive new posts and support my work.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div><p>Not &#8220;try my best.&#8221; Not &#8220;see how the day goes.&#8221; Not &#8220;show up if I feel confident.&#8221;</p><p>Full out means I bring my full self into every interaction, every decision, every choice&#8212;especially the ones that stretch me.</p><h3>The secret isn&#8217;t talent. It&#8217;s commitment.</h3><p>People ask me all the time how I move so quickly.</p><p>How opportunities keep opening.</p><p>How I can do new things without freaking out (or at least without letting the fear drive).</p><p>Here&#8217;s the unglamorous truth: I&#8217;m not waiting to feel ready.</p><p>I&#8217;m not waiting for certainty.</p><p>I&#8217;m not waiting for the perfect plan.</p><p>I&#8217;m choosing commitment first.</p><p>Playing full out is the magic behind doing new things without spiraling.</p><p>Because when you decide you&#8217;re all in, your nervous system gets a clear message: <em>We&#8217;re not debating this all day.</em></p><p>And that clarity changes everything.</p><h3>Full out doesn&#8217;t mean &#8220;perfect.&#8221; It means &#8220;present.&#8221;</h3><p>Let me be clear: playing full out is not hustle culture in a prettier outfit.</p><p>It&#8217;s not grinding.</p><p>It&#8217;s not self-abandonment.</p><p>It&#8217;s presence.</p><p>It&#8217;s the willingness to be seen.</p><p>It&#8217;s telling the truth about what you want.</p><p>It&#8217;s doing the next right thing even when your brain is offering you a thousand reasons to wait.</p><p>And it&#8217;s learning to lead yourself through discomfort without making discomfort mean danger.</p><p>That&#8217;s resilient leadership.</p><h3>This is how momentum gets built</h3><p>Momentum isn&#8217;t mystical.</p><p>It&#8217;s what happens when you stack days where you show up on purpose.</p><p>Playing full out creates momentum because it forces alignment:</p><ul><li><p>Your calendar starts matching your values.</p></li><li><p>Your decisions get cleaner.</p></li><li><p>Your communication gets more direct.</p></li><li><p>Your energy stops leaking into second-guessing.</p></li></ul><p>And when you&#8217;re not spending your best hours negotiating with yourself, you get faster.</p><h3>The &#8220;impossible&#8221; outcomes are usually the result of one choice</h3><p>Three books written and published in 16 months doesn&#8217;t happen because I&#8217;m superhuman.</p><p>It happens because of one decision:</p><p>Play full out. Every day.</p><p>Not because every day is easy.</p><p>But because every day I refuse to outsource my leadership to my mood.</p><p>I refuse to let fear be the boss.</p><p>I refuse to treat my calling like a hobby.</p><h3>If you&#8217;re in a season of change, try this</h3><p>If you&#8217;re facing something new&#8212;launching, leading, rebuilding, grieving, pivoting&#8212;here&#8217;s a practice I want you to try for the next five weekdays.</p><p>Before you touch your phone, ask yourself:</p><p><strong>What would it look like to play full out today&#8212;without abandoning myself?</strong></p><p>Then write one sentence:</p><p><strong>&#8220;Today, I&#8217;m all in on ______.&#8221;</strong></p><p>Keep it small enough to be real.</p><p>Keep it honest enough to matter.</p><p>And then follow through.</p><h3>A question for you</h3><p>Where in your life or leadership are you still waiting to feel ready?</p><p>And what might open if you made the decision&#8212;just for today&#8212;to play full out?</p><p>If you want, reply in the comments with your sentence: <strong>&#8220;Today, I&#8217;m all in on ______.&#8221;</strong></p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://emmamchurchman.substack.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Thanks for reading! Subscribe for free to receive new posts and support my work.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div>]]></content:encoded></item><item><title><![CDATA[Make “New” Your Baseline]]></title><description><![CDATA[Nervous System Reps for Business Growth]]></description><link>https://emmamchurchman.substack.com/p/make-new-your-baseline</link><guid isPermaLink="false">https://emmamchurchman.substack.com/p/make-new-your-baseline</guid><dc:creator><![CDATA[Emma Churchman]]></dc:creator><pubDate>Fri, 20 Mar 2026 14:30:51 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!FlzE!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4916caf7-75b9-4e0e-953b-7fb76ce7cfce_1200x630.heic" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!FlzE!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4916caf7-75b9-4e0e-953b-7fb76ce7cfce_1200x630.heic" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!FlzE!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4916caf7-75b9-4e0e-953b-7fb76ce7cfce_1200x630.heic 424w, https://substackcdn.com/image/fetch/$s_!FlzE!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4916caf7-75b9-4e0e-953b-7fb76ce7cfce_1200x630.heic 848w, https://substackcdn.com/image/fetch/$s_!FlzE!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4916caf7-75b9-4e0e-953b-7fb76ce7cfce_1200x630.heic 1272w, https://substackcdn.com/image/fetch/$s_!FlzE!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4916caf7-75b9-4e0e-953b-7fb76ce7cfce_1200x630.heic 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!FlzE!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4916caf7-75b9-4e0e-953b-7fb76ce7cfce_1200x630.heic" width="1200" height="630" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/4916caf7-75b9-4e0e-953b-7fb76ce7cfce_1200x630.heic&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:630,&quot;width&quot;:1200,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:132610,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/heic&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://emmamchurchman.substack.com/i/191586044?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4916caf7-75b9-4e0e-953b-7fb76ce7cfce_1200x630.heic&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!FlzE!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4916caf7-75b9-4e0e-953b-7fb76ce7cfce_1200x630.heic 424w, https://substackcdn.com/image/fetch/$s_!FlzE!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4916caf7-75b9-4e0e-953b-7fb76ce7cfce_1200x630.heic 848w, https://substackcdn.com/image/fetch/$s_!FlzE!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4916caf7-75b9-4e0e-953b-7fb76ce7cfce_1200x630.heic 1272w, https://substackcdn.com/image/fetch/$s_!FlzE!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4916caf7-75b9-4e0e-953b-7fb76ce7cfce_1200x630.heic 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>One of the best things I&#8217;ve ever done as a business owner is change my relationship with doing new things.</p><p>Because for a long time, &#8220;new&#8221; didn&#8217;t feel like opportunity.</p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://emmamchurchman.substack.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Thanks for reading! Subscribe for free to receive new posts and support my work.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div><p>It felt like threat.</p><p>Years ago, my nervous system would shut down anytime I tried to do something new:</p><ul><li><p>A cold call</p></li><li><p>An article pitch</p></li><li><p>Reaching out to a colleague</p></li><li><p>Saying the thing I <em>actually</em> wanted to say instead of the safe version</p></li></ul><p>And when your body reads &#8220;new&#8221; as danger, you don&#8217;t need a productivity hack.</p><p>You need a different operating system.</p><h3>When &#8220;new&#8221; feels unsafe, growth becomes a trickle</h3><p>Back then, I&#8217;d psych myself up to do one new thing a week.</p><p>I&#8217;d brace for it like I was walking into a storm.</p><p>And the result was predictable:</p><p>Business growth stayed a slow trickle, at best.</p><p>Not because I wasn&#8217;t capable.</p><p>Not because I didn&#8217;t have good ideas.</p><p>But because I was treating &#8220;new&#8221; like a special event&#8212;something that required a full emotional warm-up, a pep talk, and a recovery day.</p><p>If you&#8217;re building a business (or leading a team) and you only do new things when you feel ready, you&#8217;ll spend a lot of time waiting.</p><h3>The shift: normalize the new</h3><p>But then something shifted.</p><p>I stopped making &#8220;new&#8221; a big deal.</p><p>I normalized it.</p><p>When &#8220;new&#8221; became my baseline operating system instead of a special event, I found an incredible sense of freedom and possibility in my business.</p><p>And things sped up.</p><p>Not because I suddenly became fearless.</p><p>But because I stopped treating discomfort like a stop sign.</p><p>That&#8217;s a core resilient leadership skill: learning to interpret discomfort accurately.</p><p>Discomfort is often just information.</p><p>It&#8217;s your system saying, <em>This is unfamiliar.</em></p><p>Not, <em>This is unsafe.</em></p><h3>Discomfort isn&#8217;t the enemy. Avoidance is.</h3><p>Here&#8217;s what I&#8217;ve learned (the hard way):</p><p>When we treat discomfort like danger, we build a life and a business around avoidance.</p><p>And avoidance is expensive.</p><p>It costs you momentum.</p><p>It costs you visibility.</p><p>It costs you relationships.</p><p>It costs you the clean, simple actions that actually move the needle.</p><p>And it quietly teaches your nervous system a lie:</p><p><em>We can&#8217;t do hard things.</em></p><p>But the truth is, we can.</p><p>And we can stay safe while we do them.</p><h3>A practice that changes everything: one new thing a day</h3><p>If you&#8217;re building something right now and it feels like it&#8217;s moving slower than you want, here&#8217;s a question worth sitting with:</p><p><strong>What would change if you made &#8220;one new thing a day&#8221; your normal?</strong></p><p>Not huge.</p><p>Not dramatic.</p><p>Just consistent reps that teach your nervous system:</p><p><em>We can do hard things and stay safe.</em></p><p>Think of it like strength training for leadership.</p><p>Small, consistent reps.</p><p>Over time, your capacity expands.</p><p>Your tolerance for uncertainty grows.</p><p>Your decision-making gets faster.</p><p>And you stop needing a full emotional ceremony to do the thing.</p><h3>What counts as &#8220;one new thing&#8221;?</h3><p>It can be tiny. It just needs to be real.</p><ul><li><p>Send the email you&#8217;ve been drafting for two weeks</p></li><li><p>Pitch the podcast</p></li><li><p>Ask for the referral</p></li><li><p>Raise your rates for the next proposal</p></li><li><p>Publish the post you keep editing because you&#8217;re afraid of being misunderstood</p></li><li><p>Reach out to the colleague you admire</p></li><li><p>Make the offer clearly instead of hinting at it</p></li></ul><p>The goal isn&#8217;t to overwhelm your system.</p><p>The goal is to <em>train</em> it.</p><h3>Try this (simple + powerful)</h3><p>For the next five weekdays:</p><ol><li><p>Choose <strong>one new thing</strong> before noon</p></li><li><p>Make it <strong>small enough to complete</strong> in 15&#8211;30 minutes</p></li><li><p>Do it <strong>before your brain talks you out of it</strong></p></li><li><p>When you&#8217;re done, take 60 seconds and tell your body the truth: <strong>&#8220;We did it. We&#8217;re safe.&#8221;</strong></p></li></ol><p>That last part matters more than people think.</p><p>Because resilient leadership isn&#8217;t just what you do.</p><p>It&#8217;s what your nervous system learns from what you do.</p><p>A question for you</p><p>What&#8217;s one &#8220;new&#8221; you&#8217;ve been avoiding that would actually move the needle this week?</p><p>If you want accountability, drop it in the comments as a simple sentence:</p><p><strong>&#8220;Today&#8217;s new thing is ______.&#8221;</strong></p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://emmamchurchman.substack.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Thanks for reading! 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